Talent Acquisition Strategy – 2020 to Hire the Best Candidates

Posted by: Ginni Agarwal Category:

2019 was a great year for HR recruiters and the unemployment rate was quite low. This trend will follow in 2020 but businesses have to up their talent acquisition strategy to hire the best candidates available. Most of the companies are looking to rectify or rather modify their plan for finding candidates if not done properly can cost your business time and money.

Know about Talent Acquisition Strategies for this year.

Say no to the extensive hiring process


A lengthy process can be a turn off for a candidate. The candidates will lose interest if the process is too long or complex. As there is an entry of new technology trends everyday, HR departments should adapt to them. In the last decade, the resumes were sent via mail or were advertised in the paper. Coming back to 2020, candidates are looking for a quick and easy way to apply for job postings on their smartphones.

The user experience a candidate receives after applying for a job is becoming important for the HR. In the past, companies didn’t pay any attention to the experience of the candidate during the hiring process. If a candidate has a bad experience or found it difficult while applying for the job, they can post a bad review on Glassdoor or social media channels. For businesses, this can harm their brand. So, in short, the hiring process should be short and as an employer, you must provide feedback to the candidate, whether it’s positive or negative.


Companies are looking to hire to train candidates


Employers are getting smarter and they know the difference between talent and experience. For example, a guy having experience of 10 years in a specific skill won’t be preferred as they are looking for talents instead of experience. When the company is in the hiring process, they have a list of requirements, but they won’t be able to find a candidate who checks every box. In this case, they will have to set for an employee that can be improved in various areas.

It’s easier to train them for new skills and tasks and companies are confident that after the training, the candidate would be an overall fit for their company. This trend will continue in 2020 to get the best candidates available in the market. Talent acquisition professionals would adopt this strategy for recruiting in 2020.

Employer branding would be the key

There is a difference between recruiting and talent acquisition, as the latter means a strategic function of the organisation and recruiting means searching for a candidate to hire for a specific position. Employer branding is overlooked but is an important step to hire top professionals for your business. Nowadays, candidates can search for employers online. With Linkedin, being one of the best platforms to search for jobs, a candidate can easily dive deep into the company’s culture via events and images. Companies with the help of marketing tactics can use social media platforms to their strengths and develop a strong employer brand which can get you better talent and long-term success.


Use of data analytics will be on the rise


It’s expected that in 2020 hiring managers will start to use data analytics in an efficient manner that will improve productivity, the revenue of your business. The benefits of using data analytics are unlimited like access to a large database of the employee information, understand employee behavioural patterns, satisfaction performance and improvement in productivity.

HR managers would be able to track metrics training expenses per employee, human capital risk, revenue per employee, acceptance rate. Now, the data from these key metrics will improve the hiring process and employee experience. This will make the workplace more productive. HR would be able to also identify future risks in the organisation so that solutions can be applied without any delay.


Creating a work culture that will improve the HR roles


Employees prefer organisations that nurture their talent and give them ample opportunities to excel and add skills in their profile plus a healthy work culture. According to a study conducted by Randstad, 45% of employees were looking for healthy work culture and 30% said that they would leave their jobs because of poor work-life balance. Around 40% said they will leave their jobs because of no growth in their career path. So, it’s important to maintain a healthy work culture to retain your best employees.

HR managers will have to work harder to communicate the company’s values to the employees. This includes closing any gender gap, promoting women to executive positions and equal support for employees looking to pursue education or any skills development.


Inbound Recruitment can be helpful

Inbound recruitment allows you to attract potential candidates so that they choose you as their employer. The main goal of inbound recruitment is to engage, convert and attract candidates. This can be a long-term solution to advance the hiring strategies. By implementing inbound recruiting as your strategy, you can easily build an employer brand that would enhance the pool of high-quality candidates. Many big corporates have implemented inbound recruiting as their recruitment strategy. It would take some time to get desired results but in the long run the quality, the cost will improve significantly. If you want to hire quickly then it’s possible by taking the help of recruitment companies.


Recruiting via Social Media

Using social media for talent acquisition can be a killer strategy. You need to make good use of social media channels to recruit. In social media, it involves platforms such as Linkedin, Facebook, Twitter, etc. There are also other ways for recruitment like from job portals, job boards, forums and Glassdoor to find the best candidates and recruit them. By social media recruiting you can reach the following things:

  • Social recruitment will get you plenty of referrals
  • Target only candidates who are the best fit
  • Save plenty of money
  • Showcase your company culture with social media
  • Employee referrals for talent acquisition

Employee referrals are a top-notch way to search for quality candidates that will be based on the recommendations of the employees of your current organisation. By starting a good employee referral program, companies would get better ROI and quality of the potential hires. Referred employees stay longer with the companies.


Collaborative Hiring


Collaborative hiring is a simple yet effective strategy in which both HR teams and teams from the other departments work side by side to hire professionals. Collaborative hiring is important as it notably improves the quality of the new hires. So, turnover rates will be dropped that will positively affect the overall hiring strategy.


Work on the retention of employees


Talent acquisition is about keeping your current employees happy and keeping them motivated. You must invest in their growth, try to look beyond their current roles and provide them with lots of opportunities. There are plenty of programs that you can offer to keep your team and employees on the right note. The role is to understand the value of a good employee and keep them inspired.


Utilize your company’s Linkedin Profile


You can’t dare to miss out on a community like Linkedin. You can take advantage of your connections and get engagement on your job post that would be relevant. You can also use Linkedin’s premium tools that would give you access to advanced search filters. You can narrow down your target based on demographics, keyword, seniority and many other filters.


Use a better approach in writing job descriptions


Skilled candidates want challenging work they feel good about and the best way to recruit talent is to promote your company’s goal. Every job ad begins with job-specific skill instead of explaining how your ideal candidate is going to make an impact on your company. When you write a job ad, begin with your company’s purpose in the ad title. In the job description, explain how this position will help the company to fulfil its mission.


Involve your best employees in the recruitment strategy


Searching for the top candidates is about listening first, you must interview your best employees and identify what they love most, how they talk about their work. Now, use these trends into a recruitment marketing strategy. Tell the stories about your best people as these stories would be attractive to people having similar interests. Place the ads on the channels people like them use.


Observe the online reviews


Staying up to date with candidate and employee comments on the forums will provide you with a wealth of information about the validity of your recruitment marketing. The biggest challenge you will face is how to respond. It might not be possible for talent acquisition to craft a response to the online scenario. You must find a partner in your organisation who can support the team in brand building.


Look for potential candidates


Your company might not have openings for certain roles. You should keep in mind the long term plan of your business. If you find a good candidate then consider whether this is a good investment or not to bring the person in your company before a competitor hires him. Investing in the candidate right now can pay off 10x returns for your company.

Conclusion

A low unemployment rate is good for the economy but it will be hard for recruitment companies because of the challenges it has. You can improve your talent acquisition game by following the above strategies.


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